After being briefly overtaken by Apple in 2023, Samsung as soon as once more holds the title for many world smartphone shipments. The Worldwide Information Company (IDC) Cellular Telephone Tracker’s preliminary information for 2024’s first quarter confirmed Samsung reclaiming the lead it has held since 2010.
Samsung has reportedly shipped 60.1 million items worldwide in quarter one, representing 20.8 p.c of the market share. Apple shipped 50.1 million items for 17.3 p.c of the market share. Each corporations noticed a lower from 2023’s quarter one, although Apple’s was far more vital (-9.6 p.c) than Samsung’s (-0.7 p.c). The highest 5 manufacturers remained the identical in quarter one as all of 2023, rounded out by Xiaomi with 40.8 million items, Transsion with 28.5 million items and OPPO with 25.2 million items shipped. Transsion overtook OPPO to enter fourth place.
The IDC factors to those numbers as a sign that the smartphone market is strengthening. “Firstly, we proceed to see development in worth and common promoting costs (ASPs) as customers go for dearer gadgets understanding they’ll maintain onto their gadgets longer. Secondly, there’s a shift in energy among the many Prime 5 corporations, which is able to seemingly proceed as market gamers alter their methods in a post-recovery world,” stated Nabila Popal, analysis director with IDC’s Worldwide Tracker staff in a press release. “Xiaomi is coming again robust from the massive declines skilled over the previous two years and Transsion is turning into a steady presence within the Prime 5 with aggressive development in worldwide markets. In distinction, whereas the Prime 2 gamers each noticed detrimental development within the first quarter, it appears Samsung is in a stronger place total than they had been in current quarters.”