Spotify is formally increasing its choices past simply audio with the introduction of music movies. The streamer is rolling out a beta program that gives premium subscribers entry to music movies on cell, desktop and TV for a choose variety of tracks by artists like Ed Sheeran and Ice Spice.
In an e mail seen by TechCrunch, Sten Garmark, Spotify vice chairman and world head of shopper expertise mentioned: “We’re beginning with a restricted subset of the complete catalog, which incorporates 1000’s of music movies. Inside this subset, we aimed to prioritize a variety of genres and artists throughout our launch markets.” YouTube (after all) and Apple Music each already supply music movies, so this new function helps Spotify match as much as a few of its greatest opponents.
To observe a music video, Spotify customers listening to a music can click on “swap to video” proper on the now-playing display. The music video will at all times begin the music again from the start, however customers can contact swap again to audio at any level. Even when the music video performs by, Spotify will nonetheless queue the following music as audio solely.
At present, the beta choice is just accessible in 11 nations, chosen for a “variety of standards together with market dimension and the provision of native content material help,” Garmark mentioned. Whereas the US did not make the lower, the nations included symbolize fairly a world viewers: Brazil, Colombia, Germany, Indonesia, Italy, Kenya, Netherlands, Poland, Philippines, Sweden and the UK. Customers from these nations should even have a premium account to observe music movies.
Rumors that Spotify may add music movies began final July following quite a few layoffs (and extra have come since). This announcement is the primary time Spotify has introduced the existence of music movies on its platform. Nevertheless, a Reddit person posted three months again that that they had the “swap to video” choice on a single music: My Approach, by Limp Bizkit.
