Final yr TikTok rolled out a brand new monetization system for streamers known as the Creativity Program to encourage longer movies that enable it to promote extra advertisements. Now, the corporate is rolling the scheme out extensively with a brand new identify, the Creator Rewards Program, that solely pays for movies longer than one minute.
“The Creator Rewards Program will proceed rewarding high-quality, unique content material over a minute lengthy with an optimized rewards system targeted on 4 key areas: originality, play length, search worth and viewers engagement,” the corporate wrote.
TikTok famous that longer content material is extra profitable with “with complete creator income rising by over 250 % inside the final 6 months, and the variety of creators making $50,000 every month practically doubling” for the reason that beta started.
TikTok can be increasing its subscription options for creators. Beforehand, solely stay streamers might entry choices like unique (paid) content material, badges and personalised emoji, however now the corporate is increasing these advantages past stay streams.
“Within the coming weeks, eligible creators can signal as much as entry a brand new option to strengthen their group with added worth via unique content material and advantages, whereas offering their most engaged communities a possibility to attach even deeper with their favourite creators,” TikTok wrote.
The corporate’s Creator Fund, which had no minimal requirement for video size and ended final yr, was usually criticized for low payouts. Final yr, streamer Hank Inexperienced shared that he made about 2.5 cents per 1,000 views on the platform — a fraction of his YouTube earnings and about half of what he earned on TikTok previous to the fund.
By comparability, choose streamers embraced the beta Creativity Program. Some (with subscriber numbers various from a half million to a number of million) acquired payouts ranging within the low hundreds to just about $100,000 monthly, “a whole 180” from what they noticed within the Creator Fund, in accordance with one creator.
That stated, audiences have been unsure about longer movies. In a TikTok inside survey from final yr, practically 50 % of customers stated movies over a minute in size have been “nerve-racking,” and a 3rd of customers watched movies on-line at double pace, in accordance with a Wired report from earlier this yr.
How you can pay creators just isn’t TikTok’s solely problem in the mean time. Yesterday, a bunch of US lawmakers launched a brand new invoice that may pressure mother or father ByteDance to promote TikTok to ensure that the app to stay in the USA.
