Nikon has introduced it’s shopping for RED, the high-end cinema digital camera firm, for an undisclosed sum. In a press release, the digital camera big, which has suffered together with a lot of the imaging trade lately, stated RED will change into a wholly-owned subsidiary, as discovered by The Verge. RED at present has about 220 staff, and no layoff plans have been made public in response to the sale.
RED was based in 2005 and has since had its cameras utilized in in style productions, together with Squid Sport, Peaky Blinders and Captain Marvel — a market Nikon plans to increase into with this acquisition. Nikon has withdrawn from much less worthwhile areas of the digital camera market lately, together with ending improvement on new DSLRs
The transfer may gain advantage each events, as RED’s president Jarred Lang shared on Fb: “This strategic partnership brings collectively Nikon’s intensive historical past and experience in product improvement, know-how in picture processing, in addition to optical know-how and person interface with RED’s revolutionary digital cinema cameras and award-winning applied sciences.” RED’s 2018 try and increase by itself (into smartphones, no much less) did not final lengthy, and the merchandise quickly had been discontinued.
Apparently, RED sued its new proprietor in 2022, claiming that Nikon knowingly used RED’s patented knowledge compression know-how in its Z9 digital camera. Nikon, in flip, argued the legitimacy of RED’s patents earlier than the 2 firms agreed to a dismissal.
