Innovative Gadgets

Google expands digital watermarks to AI-made video and textual content


As Google begins to make its newest video-generation instruments accessible, the corporate says it has a plan to make sure transparency across the origins of its more and more lifelike AI-generated clips. All video made by the corporate’s new Veo mannequin within the VideoFX app could have digital watermarks due to Google’s SynthID system. Moreover, SynthID will have the ability to watermark AI-generated textual content that comes from Gemini.

SynthID is Google’s digital watermarking system that began rolling out to AI-generated pictures final yr. The tech embeds imperceptible watermarks into AI-made content material in order that AI detection instruments can acknowledge that the content material was generated by AI. Contemplating that Veo, the corporate’s newest video era mannequin previewed onstage at I/O, can create longer and higher-res clips than what was beforehand attainable, monitoring the supply of such content material will probably be more and more necessary.

As generative AI fashions advance, extra firms have turned to watermarking amid fears that AI might gasoline a brand new wave of misinformation. Watermarking methods would give platforms like Google a framework for detecting AI-generated content material that will in any other case be unimaginable to differentiate. TikTok and Meta have additionally not too long ago introduced plans to help related detection instruments on their platforms and label extra AI content material of their apps.

In fact, there are nonetheless important questions on whether or not digital watermarks on their very own provide adequate safety towards misleading AI content material. Researchers have proven that watermarks may be simple to evade. However making AI-made content material detectable ultimately is a vital first step towards transparency.

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