The rise and fall of MoviePass is a type of tales simply begging for the documentary remedy and, effectively, HBO has bought you lined. The platform simply set a premiere date of Might 29 , a documentary helmed by filmmaker Muta’Ali and .
The movie chronicles the “meteoric rise and stranger-than-fiction implosion” of the film ticket subscription platform, which initially set the world on hearth when it first launched again in 2011. Nevertheless, it wasn’t lengthy earlier than the corporate realized that the “all you’ll be able to eat” strategy that works so effectively with gyms and different membership golf equipment , notably on the service’s low value level. In simply eight years, the corporate went from the quickest rising subscription service since Spotify .
Because the trailer exhibits, the documentary will function interviews with most of the main gamers concerned within the varied phases of MoviePass. This consists of authentic co-founder Stacy Spikes and former CEO Mitch Lowe. There may also be loads of interviews with journalists who lined the service, FTC personnel and former subscribers. By the way, the trailer guarantees an anecdote during which a buyer despatched a field of feces to the MoviePass workplaces, and we don’t wish to miss that.
Although premiering on HBO at 9PM ET on Might 29, the documentary may also be obtainable on-demand through Max. Director Muta’Ali has made a couple of good documentaries, together with Yusuf Hawkins: Storm Over Brooklyn and Cassius X: Changing into Ali.
As for MoviePass, effectively, it’s an extended and complex story. The app captured the hearts of theater-goers in 2011 by promising limitless journeys to the cinema for a single month-to-month subscription payment. The love affair didn’t final. The corporate ceased operations in 2019 and filed for chapter in 2020. Between these dates, there have been , securities fraud and , amongst different outlandish situations. In brief, it’s excellent fodder for a documentary.
MoviePass . Co-founder Spikes lately purchased the corporate’s property, introduced on new buyers and . Nevertheless, the up to date pricing mannequin is on the complicated facet, with credit and tiers, and appears to haven’t captured lightning in a bottle for the second time.
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