Warner Bros. Discovery is shuttering Boomerang, a streaming service devoted to basic cartoons, in accordance with The Hollywood Reporter. The platform began as a digital cable channel again in 2000 earlier than increasing to a streaming platform in 2017.
Boomerang will formally stop operations on September 30, giving subscribers round two months to rapidly binge each Looney Tunes, Tom and Jerry and Scooby-Doo cartoon. Nonetheless, some content material shall be folded into Max. The linear channel will proceed to function by way of cable and satellite tv for pc suppliers, reaching an estimated 26 million houses.
Moreover, Boomerang subscribers shall be grandfathered into Max’s ad-free tier “with no change” to the subscription value “till additional discover,” in accordance with an e mail despatched to customers. That’s a dang whole lot, as Boomerang prices $6 per thirty days and Max’s ad-free plan at the moment prices $17 per thirty days.
Max, nevertheless, is already dwelling to a lot of the identical programming as Boomerang. This consists of Looney Tunes shorts, a number of Scooby-Doo exhibits, Tom and Jerry and The Flintstones, amongst others. It’s additionally dwelling to all the catalog of Cartoon Community exhibits and loads of DC animated collection, like Harley Quinn.
The corporate hasn’t specified which exhibits and films can be making the transfer to Max, merely telling subscribers that “some Boomerang content material will not be out there” after September 30.
Boomerang isn’t the one cartoon-adjacent streaming platform on the chopping block. Child-friendly Noggin shut down earlier this 12 months after layoffs at mum or dad firm Paramount World. On the upside, Disney+ has loads of cartoons, given the pedigree, and the identical goes for Netflix and Prime Video.
